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Easy wine education, intentional sipping, and meaningful choices — made for busy women who want confidence without overwhelm.
• You want to enjoy wine without overthinking it
• You’re short on time but still want quality & intention
• You love wine and meaningful connection
• You want guidance you can trust
Wine basics made simple for real life — no snobbery, no overwhelm.
Purpose-driven wines you’ll actually love — chosen with intention.
Turn wine into connection, flexibility, or income — on your terms. Turn wine into connection, flexibility, or income — on your terms.
Hi, I’m Erika — wine educator, mom, and founder of Purposeful Pours.
I help busy women enjoy wine with confidence, clarity, and purpose — without pressure or overwhelm.